Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free five-line form (the slide-by-slide plan you send back within two working days), with the keyword “PLAN”. Each banner is shown at real phone size too, so you can see it reads.

Your plan

Who: NZ CEOs and CFOs with a board paper, AGM or investor deck coming up.

The workshop: a private breakfast, "One decision in the room", built on the high-stakes government brief you built with KiwiRail that won investor buy-in.

Your profile: every banner and headline tells the same "$10B of approvals, one decision in the room" story. "PLAN" gets people your free five-line slide plan, and the workshop is where they build one with you.

Who gets what: the one-shot DM goes to anyone who likes, comments or connects. The workshop invites go to your NZ target list of CEOs and CFOs. Never both to the same person in the same week.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → edit your “Pre-Deck Plan” link (forms.gle/pLJEe9fMfGbD2cDR8) and upload the tile as its image.
  5. Reply to every “PLAN” with the form link, then the DM below.

Five options

Option 1Your current banner, made stronger: your own $10B line, the real Methanex, KiwiRail, Fletcher Building and University of Auckland logos, your face, and the keyword. The one we'd pick.
Rebecca Hannah

18 yrs building the decks behind $10B of NZ approvals | Board packs, AGMs, investor decks, RFPs | KiwiRail, Methanex, Fletcher Building | 200+ clients | DM "PLAN" for a free slide plan

184/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2Your real client slides and the KiwiRail and Methanex logos, with the first line of your About as the promise.
Rebecca Hannah

I build the deck that gets one decision made in the room | Board, AGM and investor decks for NZ CEOs and CFOs | $10B of approvals | KiwiRail, Methanex, Bremworth | DM "PLAN"

173/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3Your buyer's own question, in the room they present in.
Rebecca Hannah

Board paper, AGM or investor deck coming up? Start here | Presentation strategist for NZ CEOs and CFOs | $10B of approvals, 200+ clients | Stir Creative | DM "PLAN"

164/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Your biggest number, as big as it can go, next to your face.
Rebecca Hannah

$10B of New Zealand approvals, won with decks I built | 18 years, 200+ clients | KiwiRail, Methanex, Bremworth, Alexander Group | Board, AGM and investor decks | DM "PLAN"

171/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5The free plan itself, shown as the real page people get back.
Rebecca Hannah

Five lines from you, your slide-by-slide plan back from me | Free, within two working days | The decks behind $10B of NZ approvals | Stir Creative | DM "PLAN"

158/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm just heading out the door to [pick up one of the kids from ACTIVITY], so I thought I'd send this quickly before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly say hello.

I'm Rebecca and I run Stir Creative. I build the board, AGM and investor decks where one decision is on the line, so the board decides on the day instead of saying "let's circle back".

I had a look at your profile, and you reminded me of [CLIENT NAME], who I was just working with.

[He/She] had [THE ROOM] coming up, and [RESULT].

It works because we start from the decision, not the design. The ask goes on slide 2, not slide 42, and the alternatives are closed before anyone can reopen them. One client sent me 52 slides recently. We cut it to 18 and the board approved it.

It's taken me 18 years and the decks behind about $10B of New Zealand approvals to get this right.

Right now we've got an offer where [THE OFFER].

As you can imagine, the "just in case" slide isn't a big fan of us haha. But the fewer papers that get parked, the better.

Anyway, I really have to go or I'll be late for [ACTIVITY].

Would you like me to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.

If not, no biggie at all. I'm happy to just send you my five-line form instead. You tell me your argument in five lines, and I'll send back a slide-by-slide plan for your deck within two working days.

Nice to meet you!

Cheers,
Rebecca

Invite them to a workshop

A second way in. Invite your best-fit people to a small, private session. The first two messages only ask if they'd like to come. The link only goes out in the last one, or once they say yes. Swap the [highlighted] bits yourself; the {curly} bits fill in automatically.

Why this workshop: It's built on your KiwiRail work: a high-stakes government brief where, in Garry Whale's words (Group Manager Market Strategies, KiwiRail), the deck "won investor buy-in, boosted stakeholder confidence, and cut time-to-market". That's the room every CEO and CFO on your list is about to walk into.

If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE]." Then carry on with the invite.

The workshop

One decision in the room

A private 90-minute breakfast for [SEATS, e.g. 12] CEOs and CFOs, in [PLACE] on {Day + date}, 7:30am before the day starts. If your people are in Wellington or Christchurch, run it on Zoom instead.

  • The slide-2 test: say your recommendation out loud, then answer the three questions a director will ask anyway.
  • Cutting the "just in case" slides, the way we take a 52-slide deck down to 18.
  • Closing the alternatives, so the board decides on the day instead of parking it until November.

Make it personal

Add one of these before "I'm hosting"
  • Their organisation: "I saw {Company} has its AGM coming up in [MONTH]."
  • Their role: "I know results season is when most CFOs end up rebuilding the deck at 11pm on a Sunday."
  • A past chat: "I remember we were chatting about [X, e.g. your capex paper] at [WHERE, e.g. the IoD lunch]."
  • Their recent post: "I saw your post about [TOPIC, e.g. the half-year result]."
Problems to drop into the follow-up
  • "a paper that got parked at the last board meeting"
  • "48 slides from six people, none of which match"
  • "three scenarios and no recommendation"
  • "an AGM presentation that just summarises the annual report"

LinkedIn

1. The invite: CFOs and CEOs with a board paper coming up (the 52-to-18 story)

Hey {First name}, I know this is a bit random.

I'm hosting a small breakfast for CFOs and CEOs in [PLACE] on {Day + date}, walking through how we cut a 52-slide board deck to 18, and the board approved it quickly instead of tabling it for further review.

Would you like to come?

1. The invite: infrastructure, SOE and government-facing execs (the KiwiRail story)

Hey {First name}, I know this is a bit random.

I'm hosting a small breakfast for senior leaders in [PLACE] on {Day + date}, walking through the high-stakes government brief we built with KiwiRail that won investor buy-in and cut time-to-market.

Would you like to come?

1. The invite: CEOs raising capital (the Xceda story)

Hey {First name}, I know this is a bit random.

I'm hosting a small breakfast for CEOs in [PLACE] on {Day + date}, walking through how Xceda raised new equity off the back of the investor presentations we rebuilt together.

Would you like to come?

Example (made up, to show a filled-in invite)

Hey Aroha, I know this is a bit random.

I saw your company has its AGM coming up in November, and I'm hosting a small breakfast for CFOs and CEOs in Auckland on Thursday 22 October, walking through how we cut a 52-slide board deck to 18, and the board approved it quickly instead of tabling it for further review.

Would you like to come?

2. Follow-up (2 days later)

Hey {First name}, I was chatting to [A PEER LIKE THEM, e.g. a CFO at an NZX-listed company] who's stuck on [PROBLEM], and it reminded me to reach back out.

Keen to come?

3. Hail Mary (3 days after that)

Hey {First name}, I swear this is my last message haha.

It'll be a room of [SEATS] CEOs and CFOs on {Day + date}, and we'll go deep on getting your recommendation onto slide 2, so the board can decide on the day.

If you'd like a seat, you can book here: [LINK]

Once I see you've booked, I'll give you a quick call to hear what you've got coming up and run you through who else is in the room.

And if you're snowed under, no biggie at all. Just let me know and I'll reach out for the next one.

When they say yes

The yes-reply (DM or email)

Awesome, we'd love to have you there! Here's the link: [LINK]

Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.

Email

1. The invite

Subject: Your private invite: CEO and CFO breakfast, {Day + date}

Hi {First name},

I know this is a bit random.

I'm hosting a small breakfast for CFOs and CEOs in [PLACE] on {Day + date}, walking through how we cut a 52-slide board deck to 18, and the board approved it quickly instead of tabling it for further review.

Would you like to come?

Cheers,
Rebecca

2. Follow-up (2 days later)

Subject: Re: Your private invite

Hi {First name},

I was chatting to [A PEER LIKE THEM] who's stuck on [PROBLEM], and it reminded me to reach back out.

Keen to come?

Cheers,
Rebecca

3. Hail Mary (3 days after that)

Subject: Last one from me

Hi {First name},

I swear this is my last email about it.

It'll be a room of [SEATS] CEOs and CFOs on {Day + date}, and we'll go deep on getting your recommendation onto slide 2, so the board can decide on the day.

If you'd like a seat, you can book here: [LINK]

Once I see you've booked, I'll give you a quick call to hear what you've got coming up and run you through who else is in the room.

And if you're snowed under, just let me know and I'll reach out for the next one.

Cheers,
Rebecca

Who gets which

Send it to
  • The 52-to-18 invite: CFOs and CEOs at NZX-listed and $500M+ organisations with a board paper or results deck coming up.
  • The KiwiRail invite: execs at SOEs, infrastructure and government-facing organisations.
  • The Xceda invite: CEOs and founders raising capital or launching a fund.
  • Pull them from your NZ target list and connections first, then new connections once they accept. The one-shot DM stays for people who like, comment or connect.

Before it goes live

  • Ten or twenty minutes: your form says “five questions, ten minutes”, but your About says “twenty minutes”. Pick one so the promise matches.
  • Your client slides: option 2 shows the KiwiRail, Methanex and Alexander Group slides from your website. One KiwiRail slide in that set is marked “Commercial in Confidence”, so we used the Tāmaki Makaurau one instead. Check you're happy with all three on LinkedIn.
  • Lock the workshop: pick the date, the place, the number of seats and a booking link, then swap them into the invites. Check you're happy to name KiwiRail and Xceda in the invites, and that you have a real deck behind the 52-to-18 line.
  • The office photo: option 3 uses the boardroom photo from your website. If it's a stock image, check its licence covers LinkedIn, or swap in a photo of a real room you've presented in.